International Opportunity Selection
Today the web is a truly global phenomenon and there are huge opportunities for web marketers to expand their reach internationally. Some markets are especially attractive because of their size - such as China where there are now more people online than there are in the US - but size does not mean that is the right target for your project.
First, you need to answer the following questions:
- Is there a market in the target country or region for the product or service?
- Do people search for the product or service?
- Is it logistically possible to deliver the product or service?
- What is needed in terms of sales or customer support?
- Is it possible to move revenue earned out of the country?
- Do we have the correct payment systems for that market?
- How strong is the competition - what competitive advantage can be leveraged?
WebCertain combines all of the above questions in a single report as a 'Web Market Analysis' which is a form of high speed research based on search terms. It doesn't replace, but supplements, direct market research.
